STUDIO COFFEE A Dig­i­tal Cre­ative Agency that will pro­duce sto­ry focused con­tent (cre­ative nar­ra­tive con­tent CNC) for social media dis­tri­b­u­tion, serv­ing the trav­el, tourist, hos­pi­tal­i­ty, fash­ion and lux­u­ry prop­er­ty mar­kets in Asia and Dubai. Pri­ma­ry focus will be on pro­duc­ing brand­ed enter­tain­ment for social media con­sump­tion. Projects pro­duced in house will seek spon­sor­ship from clients look­ing for an inno­v­a­tive solu­tion to their mar­ket­ing sta­ples. For client dri­ven social media projects, the stu­dio will work close­ly with their mar­ket­ing teams to cre­ate a dynam­ic that works across all social media plat­forms. Sto­ry­telling should be part of every company’s online mar­ket­ing strat­e­gy as it attracts eye­balls with­out the need for overt sell­ing which is a put off to a younger gen­er­a­tion tired of direct sell­ing and who are look­ing to be enter­tained instead. Com­pa­nies in Asia, where there is a younger demo­graph­ic, are expect­ed to spend more adver­tis­ing dol­lars online and are more open to cre­ative solu­tions as con­sumers are engag­ing more with their favourite brands. The stu­dio will pro­vide cre­ative solu­tions for cre­ative mind­ed com­pa­nies seek­ing to add val­ue to their social media pres­ence. Pro­fes­sion­al cre­atives from film, tele­vi­sion, adver­tis­ing and the fash­ion and design world are the core of this agency. Con­tact: Adrain Rawle Cre­ative Direc­tor Email: [email protected] Mobile: +66 857854099 Lat­est IN-HOUSE PRODUCTION — Loulou Bleue SAMUI Style Loulou Bleue SAMUI Style is a thir­teen part 1 minute Insta­gram mini series designed as a social media mar­ket­ing tool for a lux­u­ry brand. The series is set in dif­fer­ent loca­tions around Koh Samui and tells the sto­ry of Loulou Bleue, a Pro­duc­tion Design­er work­ing in London’s adver­tis­ing indus­try, who is sent out to Koh Samui to help the Loca­tion Man­ag­er find exot­ic loca­tions for a TV com­mer­cial for a well known biki­ni brand. We fol­low Loulou as she trav­els the island look­ing for loca­tions after the loca­tion man­ag­er goes AWOL and the film direc­tor goes miss­ing. Left alone with no com­mu­ni­ca­tion from Lon­don Loulou even­tu­al­ly suc­cumbs to island life. The Insta­gram mini series has been designed to enter­tain with­out overt sell­ing and it depicts a desir­able lifestyle for many peo­ple, espe­cial­ly Gen X and mil­len­ni­als. This series would appeal to most brands that are “Style” con­scious and aware of online influ­encers who can seam­less­ly inte­grate prod­ucts and aspi­ra­tional lifestyles into the nar­ra­tive on their social media feeds.