Gone viral

What makes a video go viral? As you might have guessed, there is no easy answer or set for­mu­la. Some videos are just down right crazy or extreme­ly sexy or stu­pid or sooo OTT it makes you laugh, cry or sim­ply cringe. But what­ev­er affect it has on you, it makes you want to say to your friends, “You got­ta see this”. One suc­cess sto­ry, not expect­ed to “go viral”, is “Guy Walks Across Amer­i­ca”, cre­at­ed by film­mak­ers Peter Cote and Blake Heal for Levi’s. The video is both orig­i­nal and inno­v­a­tive, a com­bi­na­tion of stop-motion and time-lapse shot on a Canon 5D Mkll with no effects what­so­ev­er, which begs the ques­tion, “How did they do it?” The video got hits in the mil­lions. This is how they shot it…
The Top 10 Viral Video Ads. And here is an exam­ple from my neck of the woods that has gone viral in Hong Kong. “Fresh Air”, a mock informer­cial star­ring Daniel Wu for CAN, Hong Kong’s Clean Air Net­work. http://www.youtube.com/watch?v=lmH3xCpOSW8