‘Blue Vel­vet’ hand­bag

The con­ver­gence of art and com­merce con­tin­ues with David Lynch’s new film for Chris­t­ian Dior, Lady Blue. Shot in Shang­hai and star­ring French actress Mar­i­on Cotil­lard, it is typ­i­cal Lynch com­bin­ing high style with film noir light­ing and effects, as well as a haunt­ing sound­track. This short film is part of the “Lady Dior” series and fea­tures (read prod­uct place­ment) Dior’s icon­ic hand­bag. It is the third film in the series of mini-fea­tures and advances the sto­ry­line of the first short online thriller Lady Noire, direct­ed by Oliv­er Dahan (La Vie en Rose). Part two went online in Jan­u­ary: Lady Rouge, direct­ed by music video and film direc­tor Jonas Aker­lund. This is not the first fash­ion film for Lynch. Lynch was dab­bling in this way back in 1988 when he direct­ed an advert for a Calvin Klein fra­grance in which he cre­at­ed a cin­e­mat­ic mood devoid of heavy-hand­ed brand­ing. Since then all man­ner of film direc­tors from Rid­ley Scott to Baz Luhrmann have direct­ed ads for the top fash­ion hous­es. Lynch believes in ideas first and that ideas will appear a lit­tle dif­fer­ent each time you pass them through a dif­fer­ent machine, be it a still cam­era, video or film. Lynch con­tin­ues to ask the same ques­tion through his work, “What is art, what is film?” http://www.youtube.com/watch?v=oepfkpkxjmA